ReferralSurvey.comAn eCorp Venture 1 Guest0

Business · Guess the stat

How well do you know referrals and word-of-mouth?

Guess the real numbers behind referrals and word-of-mouth marketing, see how everyone else guessed, and get the source.

Guess the statOne tap · see how everyone guessed

According to a 2014 analysis, about what share of brand-related conversations happen face-to-face rather than online or by phone?

Level1Rookie
XP
Play a round to earn XP
Streak0days
LeagueBronzeweekly
Wooden letter tiles spell out the word marketing on a grid background, showcasing creativity and business concept.
Photo: Ann H / Pexels
Daily #42Resets at midnight UTC

Today's round

  • 4 stats to guess
  • 1 opinion poll
  • 0 played today

Guess, see the crowd, get the real number. One ranked attempt per day.

Referral by the numbers

Real figures with their sources. All Referral facts →

about 1.41-1.79 times more

A 2019 Harvard Business School study found referral programs that reward the recipient convert how much better than programs rewarding only the sender?

Structuring a referral reward around the new customer, not just the referrer, tends to work better.

Source: Harvard Business School study (via Wikipedia) (2019) en.wikipedia.org

about $1.54 billion

About how much was spent on formal word-of-mouth marketing programs in the U.S. in 2008?

Even back in 2008, companies were already investing heavily in structured word-of-mouth campaigns.

Source: PQ Media (via Wikipedia) (2008) en.wikipedia.org

What people think about referral marketing and word-of-mouth

Vote to see the live results. All polls →

Who do you trust most for a product recommendation?

Be the first to vote

Have you ever referred a friend to a product or service for a reward?

Be the first to vote

What would make you refer a friend to something?

Be the first to vote

Leaderboard

  1. Loading…

Badges

Earned on any site in the network, shown on your profile everywhere.

First RoundFinish your first daily round.
BullseyeNail every stat in a round.
LightningA bullseye round in under 40 seconds.
Beat the CrowdGet a stat right that fewer than 30% of players got.
On a RollPlay 3 days in a row.
Week WarriorPlay 7 days in a row.
UnbreakablePlay 30 days in a row.
ExplorerPlay daily rounds on 5 different sites.
GlobetrotterPlay daily rounds on 25 different sites.
PolymathPlay daily rounds in 5 different categories.
PollsterHave your say in 10 opinion polls.
RecruiterInvite a friend who finishes a round.
CaptainInvite 5 friends who finish a round.
PodiumFinish a day in a site's top 3.
AnalystReach level 10.
Profile SavedSave your progress with an email.

Save your progress

Add your email to keep your level, streak and badges if you switch devices, and carry them to every site in the network. One email when you save; no spam.

Questions

How does ReferralSurvey.com work?

Each question asks you to guess a real number about referral marketing and word-of-mouth. After you answer you see how everyone else guessed, then the real figure and where it comes from.

How is the daily round scored?

Four stats and one opinion poll. A correct guess earns 100 points plus up to 50 for speed, with a combo bonus for answers in a row. The range next to the right answer earns 40. Opinion polls earn 25 for having your say, and nailing every stat adds 150.

Where do the numbers come from?

Every stat links to its source, such as government statistics agencies, research organizations and industry groups. Figures are checked against the source before they go live.

Is it free?

Yes. Playing, streaks, badges and leaderboards are free, and your votes stay anonymous.